Research Park at SDSU
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Learn to Launch
February 19, 2026 from 10:00 AM - 3:00 PM
Dana J. Dykhouse Stadium, Club 71
South Dakota State University, Brookings, SD
Connect with students, educators, and community and economic development leaders for an interactive and dynamic experience designed to help you explore the world of innovation and entrepreneurship. Whether you're a curious beginner, a budding innovator, or someone with a big idea, this opportunity is for you!
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Learn what it takes to transform an idea into reality from experienced entrepreneurs as they share their entrepreneurial journey and the actionable steps that helped them along the way. Through thought-provoking talks and hands-on activities, you'll gain a deeper understanding of how to identify opportunities, develop solutions, and navigate challenges in the launch process.
Jeff Hoffman
2026 Keynote Speaker
Jeff Hoffman is an award-winning global entrepreneur, proven CEO, worldwide motivational speaker, bestselling author, Hollywood film producer, a producer of a Grammy Award winning jazz album, and executive producer of an Emmy Award winning television show.
In his career, he has been the founder of multiple startups, he has been the CEO of both public and private companies, and he has served as a senior executive in many capacities. Jeff has been part of a number of well-known successful startups, including Priceline.com/Booking.com, uBid.com and more.
Maddie Pscheong
Maddie Peschong is a branding photographer and coach who is obsessed with teaching photographers how to build personal brands. Through coaching, digital products, and personal branding photos, she helps people show up as their full selves so they can stand out and make more money with confidence. She is the creator of the Rebrand group coaching program for brand photographers, host of the Take it Personally Podcast, and founder of the White Space Studio in Sioux Falls, SD, a place where creatives can design, dream, and collaborate while developing their own irresistible brands.
Justin Blase
Justin Blase is a solo entrepreneur who builds and runs multiple online businesses. He focuses on keeping things lean, using smart systems and automation to operate efficiently without a large team. Justin enjoys sharing the practical lessons he’s learned about starting small, testing ideas quickly, and creating sustainable businesses as a one-person founder. He lives in South Dakota and continues to build and grow his companies independently.
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